Thursday, 18 November 2010

Too small for IT?

One of the things we hear with smaller organisations is that they're "too small for IT" and "don't need those systems as we don't have the manpower"- but can you really be too small for technology?

I'd argue not.

If you think about it, at the heart of it, there are hundreds of startup organisations which are using software every single day.
Agreeably, if you're still small you don't need a global IT system.
But, at the same time, with the advent of cloud computing running a good portion of today's systems- is there such a thing as too big, too small or too anything when it comes to IT? It's not like you're going to have to pay an exponential amount to use them, nor are you going to pay much at all unless you do have quite a corporate footprint.

But the benefits are endless.
If you think from the perspective of a small organisation- they lack the ability to reach out and spread their wings like a multinational. Plus, they probably haven't got offices around the globe or around the country. So they need to be able to touch ground with a lot of clients (to influence growth) without much cost.

The ability to use Skype for free (or darn cheap) business calls to anyone around the globe is an incentive.
Spend £10 on a headset and you're ready to go- free calls!
Doesn't replace a landline charge, as they can't be used for everything a landline can, but you will save hundreds in actual call and connection charges instead.

Not to mention social media. You have a need to influence growth, you want clients, you'd prefer not to pay or pay as little as possible- so why not use social media for advertising. Get to know the customers before they're your customers.
Influence partnerships and collaborations over these networks with other organisations like you. There's a lot out there. Although, as a small organisation you're not a startup, there's a lot of resources for startups (and/or emerging organisations) which you could use. Often offered for free and you can even get in on the act by guest posting.
Aside from this, there's advertising in the form of Google AdWords which is perhaps the fairest advertising there is. You pay when someone clicks, you don't when they don't!

And where does this all come from? IT- the very thing that you're "too small" to use when someone offers you a service.

In this generation, more than any other, technology is at the heart of everything we do and it doesn't replace traditional business methods- it just makes them even better!

Thanks for reading, as always, and we hope you have enjoyed this rather sporadic content segment!

All information presented here is © copyright Carkean Solutions Ltd., 2010 - Not to be used without our permission - The views expressed here are the views of an idividual not the corporation

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