The finer points...
When do you update? When are you going to run out of new updates? What do you do then? Is there any way you can avoid this?
The best tactic for making sure you never run dry of things to say is to work on what you have that you want to share, where you’re going to post it and then set out a plan to help you reach each part but never exceed it.
Things you should ask yourself are:
- What do I want to share on these sites and where?
- What kind of content is this- self-generated (company news) or externally-generated (industry and product news)?
- When are we likely to run out (realistically)?
- Are we going to be able to update indefinitely?
If you find that particularly on the last two questions you’re saying “quite soon” and “no” (respectively) then perhaps you need to reassess your content. Running out is a bad idea if people are expecting new content regularly, while it’s always a good idea to have a rabbit in the hat- an update you can make if you have absolutely nothing else.
If your content is self-generated then it’s likely that for as long as you’re in business you’ll have something to say, while externally-generated is a bit more sporadic. The two together works quite well to keep a consistent “unbiased” update list.
But, lucky for you- there are a few tricks you can use to help you through a dry spell of updating and content writing.
Around the mountain- not over it.
Tools like Twitter’s ReTweet function are invaluable when you have a drought of content, not to mention they can help get your name around. People can ReTweet your content or, equally, you can ReTweet their content if you think it contributes to your sites.
This is an easy way to find something that you really think works for everyone who reads your content and gives you a free pass to let that be your update. Of course, you shouldn’t do it too much and you shouldn’t rely on it- but if you need it- it’s usually there.
Information is great to use for an update. Not your usual content information but information that you may be compiling as some sort of document, as we do with these, little snippets are great teasers. They generate interest, they give you a free content update and you get some initial and raw feedback on it.
If people don’t like what they’re reading- you know that before you’ve gone through the whole process of officially releasing it.
Guest posts are another great way.
If you’re so inclined (and you’ll most likely have people willing to contribute), get a few drawn up from people and then post them regularly sandwiched between the rest of your content.
More user interaction, a different point of view, a lighter content uploading schedule and lots of great content- how can you lose?
It also helps set the stage for later user interaction and more guest posts as after that you’ll most likely get buckets of e-mails asking about writing them.
And that concludes it. There are many other tips and tricks out there so try to find some helpful (and talkative) e-Networking users and learn from them! Share information, ideas, designs and other useful tidbits to help those starting out.
Not to mention, who knows what you’ll get in return?
As always we are continually updating the bank of information we have regarding to e-Networking so check back in the future- there's likely to be new tidbits. Thank you for reading!
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