Tuesday, 28 September 2010

e-Networking: Practical Theory

It's all very easy to advertise the benefits of e-Networking without actually having any practical evidence to back it up- but that's where you're in for a bit of a treat- we do!
What we're going to discuss today is a practical view of how you get results from e-Networking and what all of these things mean. This is all our data, not generated data, and is all relevant to the things we've said before on networking and the services available.

Now the first thing we'd like to talk about is page views as these are one of the basic general indicators of what your sites are doing.
As you can see from the rightmost image Blogger's Stats tool (which is where this information comes from) we have several categories of pageview statistics: today, yesterday, last month and over all time.
These have numerous uses including:
  • Checking to see if newly posted content is hot or not.
  • Seeing if your new connections are impacting your site(s).
  • Comparing how progressive your pageviews are month to month.
  • And much much more.
These (and more) lead us to the next point which is covered below- your posts and how successful they are. For any blogging site these are the core and the meat of the site, without the posts you have a structured shell of a page so understanding if your posts are viewed would help greatly.

With these tools you get a basic idea of which have been viewed and when they were first posted. This is, above all else, useful for analysing which content is having the best effect on your blog/site(s). As that with more views is that which people are (at the very least) clicking more.
This is great to analyse new additions to the sites, too.
As, for instance, we at Carkean Solutions have recently added "tabs" to our blog which are referred to as pages- and we can see that some pages are very popular! This is positive reinforcement and feedback.

Next we're going to analyse our audience and where in the world our viewers are.
This has a number of benefits much the same as analysing which posts are being viewed. There's a lot useful information here that, if used correctly, can tell a great story about how well your social media is working. Such as:
  • Viewing where your hits are coming from which can be compared to where in the world you've been networking.
  • If you're a local producer you can see how many local viewers you have.
  • You can also see how far reaching your networking has taken you across the globe.
  • And you may even get some pleasant surprises as well!
These are all passive things in many respects, they only reflect where people are in the world and not what they're doing- which is the point of analysis. The post views and the traffic views all show people are looking/clicking, but, these in particular, are useful to provide some backing to your networking efforts.

And our final point is again a passive point to some degree- the technology used to find you. This can be interesting from a web design point of view that your site is cross-browser-compatible, but from an analysis point of view you can see how people are accessing your content.

As you can see from the leftmost image we have a breakdown of what browsers people are using, what operating system and some degree what technology.
If you notice we have "Mobile" under the browsers which shows our content must be accessed by mobile internet users.
All together this is more novelty than practicality but it is nice to see how our content is being accessed, which systems and in some cases on which technology. As we're a very innovative technology blogging service it's a boost to see people using new technology to access our service. And, point of note, that iPad view (or at least one of them) was via someone we met at the CMI event last Thursday- so it's nice to see it adding up.

This has been quite a different post- but we hope you enjoyed reading it all the same and that you have learned something today!

Any questions? Feel free to comment.

Thank you for reading (as always)!

All information presented here is © copyright Carkean Solutions Ltd., 2010 - Not to be used without our permission - The views expressed here are the views of an individual not the corporation

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